How to Make Product Videos With Edits

A strong product video answers three questions fast: what is it, why should I care, and what do I do next. These are general suggestions, not Edits rules:

• Hook in 2 seconds. Show the product in action or its best feature first.
• One benefit per video. Keep the message simple.
• Show, don't tell. Use close-ups, use cases and before-and-after.
• End with a clear next step: shop, comment, save or follow.

Sketch the shots with storyboards and collect references in Creative Inspiration. New to Edits? Start with the first Reel guide.

Good footage makes editing easier. Edits product lead Tom Bender recommends shooting and exporting at 2K for most uses, and says to test frame rate and HDR in the Edits camera (as reported by Social Media Today).

• Use soft, even light, near a window if you can.
• Keep the background simple so the product stands out.
• Film steady, on a tripod or a stack of books, using the camera timer.
• Shoot close-ups, wide shots and hands using the product.
• Record in short clips so you can discard bad takes.

More in camera tools.

Instagram's cinematic tutorial shows how to separate a subject from its background: select the Cutouts feature and let Edits process the separation, then blur the bottom layer with Effects > Blur. The same idea makes a product pop.

1. Select the clip and choose Cutouts.
2. Wait for processing and check the edges.
3. Blur or restyle the background layer so the product stands out.
4. Try a bold colour or green screen background that matches your brand.

See cinematic filters, crop and blur for the full steps. Cutout accuracy on small or shiny products isn't documented, so check every result.

Instagram's effects tutorial demonstrates the Tag effect, which helps viewers see which companies, brands or products appear in your video.

1. Open your video in an edit.
2. Select Effects in the bottom navigation bar.
3. Choose Tag.
4. Tap the product in the video and type its name.

The tutorial doesn't say whether a tag follows the product as it moves, so check on playback. See effects in one tap. This is an on-video label, separate from Instagram's shopping product tags, which you add when you post.

Text turns a pretty video into a selling one.

• Name and benefit in the first seconds, in short lines.
• Price or offer if it helps, such as "Free shipping".
• Call to action at the end: "Shop in bio", "Save for later" or "Comment 'link'".
• Keep text readable and inside the safe area.
• Add captions for any speech.

See text and titles and captions. Follow any advertising disclosure rules that apply to you.

Templates give you a ready structure; Primal Video's guide describes tapping Use template in the Inspiration area to build around a style. Add music for pace.

• Template: drop your clips into a tested structure; see templates.
• Music: choose a track that fits the brand; see music and audio.
• Cuts: land each new angle on a beat.
• Voiceover: add a short explanation; see voiceover.

Make sure you have the rights to the music, especially for business accounts.

Edits exports have no watermark. Bender recommends exporting in 2K and using the Share to Instagram button, which he says helps viewers see a higher-quality version.

1. Watch it once with sound off to check the text carries the message.
2. Export in 2K, high quality.
3. Share to Instagram, add your caption, product tags and hashtags.

See the export guide.

Problem	Likely cause	Fix
Cutout edges look rough	Busy or similar-coloured background	Re-film on a plain background
Product looks dull	Low light	Film near a window or add a soft light
Tag in the wrong spot	Wrong tap	Delete and tap the product again
Text hard to read	Low contrast	Bolder font or a background bar
Blurry after posting	Compression	See blurry export
Export fails	Heavy project	See export failed