Edits / Instagram for creators
Being a creator on Instagram is a loop: an idea, a plan, a shoot, an edit, a post, a look at what happened, and the next idea. Edits was built around that loop - Ideas, Storyboards, Camera, editor, direct posting, Insights - so the whole thing fits in one free app. This page is the creator's map: how the loop runs in Edits, a weekly routine that's sustainable, the formats that grow accounts, and the guides for Reels, profile, Stories, Live and broadcast channels.
Most creators run this loop across four or five apps: a notes app for ideas, the camera, an editor, Instagram to post, Instagram again (or a dashboard) to see what happened. Edits puts all six stages in one place - which matters less for convenience than for the feedback: when the retention curve is one swipe from the timeline, you actually look at it before cutting the next hook.
What follows assumes you've installed it - Downloads - and have a creator account; the setup is at the bottom.
Sticky notes, saved Reels, audio and text styles in the Ideas tab; weekly idea prompts.
Ideas tabStoryboards break the Reel into frames: hook, points, CTA. Multiple takes per frame.
StoryboardsTeleprompter, countdown, green screen, 4K/60 on supported phones. Straight into the project.
CameraTrim the hook, captions in the safe zone, trending audio, keyframes, cover.
EditorExport 1080p with no watermark; share to Reels, or save for Stories, TikTok and Shorts.
ExportRetention curve, non-follower share, 3-Reel comparison, audience data. Then back to 01.
InsightsFive surfaces, five jobs. Reels find new people; the profile converts them; Stories keep them; Live and broadcast channels deepen it. Each guide covers the format itself and how Edits fits.
The reach engine. Hooks, length, captions, audio, covers - and the Edits workflow for all of it.
Bio, highlights, pinned Reels, link - the page people land on after a Reel travels.
Daily contact with the people who already follow you. Polls, questions, links, behind the scenes.
Real-time Q&A, launches, collabs. Depth with your warmest audience.
One-to-many updates to subscribers: drops, polls, voice notes, early access.
Three Reels, Stories most days, one Live or channel update, one Insights review. Batch the shooting into a single session - that's where Storyboards and the teleprompter save the most time - and let the Ideas tab fill up between sessions. Adjust the days to your best posting times.
Clear the Ideas tab into three Storyboards. Pick audio. 30 min.
planningFilm all three Reels with the teleprompter. One setup, one light. 60 min.
shootingHook first, captions, cover. Post at your best time. Stories: behind the scenes.
Reel3–5 Stories: poll, question box, reshare Reel 1 with a sticker. 15 min.
StoriesEdit from the Tuesday batch. Check Reel 1 retention first; adjust the hook.
ReelWeekend reach. A 20-min Live or a channel update if there's news.
Live / channelCompare the three Reels. Note what worked in Ideas. Profile check monthly.
planningEach does a different job. A healthy week mixes a reach format, a connection format and a low-effort one. Hooks for all of them in Reel hooks.
Teleprompter script, three points, captions mid-frame, 25–40 s. The format Edits' camera was built for. Guide
Start on the after. Speed ramps, beat cuts, one text line per step. Edits to use
Day-in-the-life in 30 s; voiceover with ducking; keep the hook visual. Mini-vlog workflow
Result first, then steps; captions carry it muted; 45–90 s. 50 ideas
Trending audio from the Ideas tab + your niche's angle, within 3 days. Trending audio
5–8 photos, beat-matched, text overlay; keeps the cadence on busy weeks. Reels from photos
Any account can use Edits, but a creator account unlocks what the loop depends on: Insights, the full music library, the Professional Dashboard and monetization tools.
Business or Creator? Creator accounts keep the popular music library and get creator-specific tools; Business accounts get contact buttons and ads but the royalty-free library only. Selling products? See Reels for business. Earning from content? Making money with Reels.
Ideas, Storyboards, teleprompter camera, editor, clean export, Insights. Edits by Instagram.