Fast workflow
Create and edit videos on your phone without heavy setup.
Edits -
Make Great Videos with Edits
Edits is the new video creation app by Instagram that helps creators make great videos on their phones. It’s built for fast, mobile-first editing so you can capture an idea, turn it into a polished video, and publish with confidence.
With easy ways to track your ideas, powerful editing tools, and actionable insights, Edits brings everything you need into one place whether you’re creating Reels, Shorts, TikToks, or any vertical video content.
What is Edits?
Edits is a mobile video creation app designed for creators who want high-quality results without complicated workflows. It combines modern editing tools with creator focused features like idea tracking and performance insights so you can improve your content over time, not just edit faster.
If you’re used to editing in multiple apps (notes for ideas, a video editor for cutting, a different app for captions), Edits aims to simplify that process by keeping the creator workflow in one place.
Why Creators Use Edits
Built around real creator needs.
Creators choose Edits because it keeps the whole video workflow simple without losing the tools that make content look polished.
Creator-friendly tools
Features focused on short-form content creation.
Idea tracking
Keep track of what to film next and what’s working.
Actionable insights
Understand performance and improve future posts.
All-in-one process
From idea → edit → publish, in one place.
Key Features of Edits
Everything creators need to make better videos
Edits is built around real creator workflows fast editing, consistent output, and insights that help you improve with every post.
01
Powerful Mobile Editing Tools
Edits gives you the core features creators actually use every day trim and cut clips, refine timing, and build clean edits quickly. It’s built for short form video production where speed and clarity matter.
02
Built for Reels and Short-Form Video
Edits is optimized for vertical content creation. If you post to Instagram regularly, it fits naturally into a creator workflow and makes it easier to produce consistent content.
03
Track Your Ideas
One of the biggest creator problems is not editing it’s staying consistent. Edits includes simple ways to track your content ideas and keep projects moving, so you’re not stuck wondering what to create next.
04
Actionable Insights
Edits focuses on helping you learn what works. With performance insights, you can spot patterns like which hooks hold attention, which formats perform better, and what style fits your audience.
05
A Simple Workflow That Still Looks Pro
Edits is designed to feel easy while still producing polished results. It helps creators create consistently without needing advanced desktop editing software.
How Edits Works
A simple, creator-friendly process
From capturing ideas to publishing polished videos, Edits keeps the workflow fast, focused, and easy to repeat.
01
Capture or import your clips
Use footage from your camera roll or record content as you go. Start ideas instantly without breaking your creative flow.
02
Edit and assemble your video
Trim clips, align timing, and build a clean sequence. Edits is optimized for short-form videos where speed matters.
03
Enhance with creative tools
Add finishing touches to improve clarity and style. Small refinements make a big difference in watch time.
04
Export and publish
Save and share your video to your preferred platform. Clean exports ensure your content looks sharp everywhere.
05
Review insights and improve
Learn what performs best and plan your next video. Use insights to repeat what works and grow faster.
What You Can Create with Edits
Create any type of short-form video—your way
Edits is ideal for creators building content in any niche. From fast trends to polished brand videos, everything starts here.
Instagram Reels
Fashion, travel, food, lifestyle, and everyday creator content.
YouTube Shorts
Vertical videos optimized for short attention spans and fast discovery.
TikTok-Style Videos
Trendy, vertical, audio driven videos made quickly on mobile.
Product & Brand Videos
Showcase products, promos, and branded storytelling.
Tutorial & Educational Content
Explain, teach, and guide with clean edits and clear pacing.
Before / After Edits
Highlight transformations with simple, effective cuts.
Vlogs & Daily Videos
Capture everyday moments and turn them into watchable stories.
Trending & Audio-Based Edits
Create videos built around trending sounds and formats.
Edits vs Other Video Editing Apps
A creator-first approach to video editing
Edits is part of a new generation of creator first editing tools. If you’ve used other mobile editors, here’s the simple difference.
Edits
- Creator workflow: ideas + editing + insights
- Built for short form & vertical video
- Focus on consistency and performance
- Simple tools that still look professional
Other Editing Apps
- Strong focus on editing tools only
- Heavy templates, effects, and presets
- Less emphasis on creator workflow
- Often designed for one-off edits
Which editor should you choose?
- Want creator workflow + insights → Edits
- Want heavy templates & effects → Some third-party editors may fit better
- Want simple trimming only → Basic editors are enough
Full comparisons
Who Is Edits For?
Built for creators who want speed, clarity, and consistency
Edits is designed for modern creators who publish regularly and want a clean, mobile first workflow without the complexity of professional desktop software.
Consistent Creators
Creators who post weekly or daily and need a fast editing workflow to stay consistent.
Short-Form Video Creators
Anyone creating vertical videos for Reels, Shorts, or TikTok style platforms.
Mobile-First Editors
Users who want to edit entirely on their phone without dealing with complex tools.
Growth-Focused Creators
Creators who want to improve performance using insights, not just edit videos.
Beginners & New Creators
Beginners who want a clean, easy workflow that still produces polished results.
Good to know:
If you are a full time editor doing complex effects or cinematic work,
you may still prefer advanced desktop tools. For most creators, however,
Edits is designed to be fast, clean, and practical.
Tips to Get Better Results with Edits
Small changes that make a big difference
If you want your videos to perform better, focus on clarity, pacing, and learning from what already works.
01
Start with a strong hook
The first 1-2 seconds matter most. Open with movement, emotion, or a clear promise to stop people from scrolling.
02
Keep clips short and purposeful
Remove filler and pauses. Every clip should move the story forward or deliver value.
03
Use captions
Captions improve watch time, accessibility, and understanding— especially for viewers watching without sound.
04
Export in high quality
Always export in the highest supported quality so your video stays sharp after platform compression.
05
Test different formats
Try tutorials, storytime, before/after, or list style videos. Different formats perform better for different audiences.
06
Check insights and repeat winners
Look at what performs best, then repeat and refine those ideas. Growth comes from patterns, not guesses.
Want better performance over time?
Use Edits not just to edit faster—but to learn what works and improve every video you publish.
Get Started with EditsFrequently Asked Questions
Questions about using Edits
Quick answers to common questions about availability, features, and usage.
Edits may offer free access depending on region and platform availability. Some features could change over time. Check the app store listing for the latest details.
Edits is designed for mobile use. Availability can vary by device and region. Check the iOS App Store or Google Play Store for current support.
Edits and CapCut have different strengths. CapCut focuses on templates and effects, while Edits emphasizes creator workflow and insights. The best choice depends on your content style.
In most cases, videos you create can be used commercially. However, usage depends on music, media rights, and platform policies. Always confirm licensing for audio and assets.
You can create Instagram Reels, YouTube Shorts, TikTok style edits, tutorials, product videos, vlogs, and more.
Get Started with Edits
Create better videos with less friction
Edits is built for creators who want to move fast and create better videos with less friction. If you want a simple, modern editing workflow designed for short-form content, Edits is worth trying.